What has Marty McFly and Doc Brown and the film Back to the Future have to do with digital marketing?

That was the very thought that went through my mind as I sat through the film with my granddaughter.  You’d be forgiven for thinking ‘Nothing at all!’  

Well here’s the thing, Marty McFly went back to the past to fix the future.   But Techfriends do it differently.   The old marketing methods of the past no longer really work.  No one wants to be sold to.  The hard sell is dying.   And at Techfriends I and my little team want to bring you the best in modern digital marketing methods to bring about your success.

But who am I?  I am Martyn Chandley and until the current pandemic started I was a and still am a Linux engineer, database administrator, and infosec engineer with 25 years experience in the IT industry.  But I was also a small business owner, much like yourself.   I sold electronic gadgets online.  It was a struggle.  I didn’t have much capital to start so marketing and advertising budgets were limited.  So was my time.  Trying to run a struggling online business and do a full time job was horribly painful and bad on my health.  Just as King Canute could not hold back the tide, nor could I hold back the inevitable end of my little business.  I paid out more and more to advertise on Facebook and Google.  I paid for backlinks, I spent hours making bad review videos.   Day by day I was getting poorer and sales were dropping faster than flies after fly spray.  So just in to the pandemic I gave in to the inevitable, gave up the shop and looked to see where I went wrong and what I could have done better.   I learned some bitter truths.  But out of that bitter review of my failure I took it upon myself to study the one area I could have had the most impact and the most control over.  The marketing and advertising.   

A year of intense study with the very best marketing experts that the internet has to offer David Cavanagh and Chris Cardell I found myself itching to help those going through the hell of what I went through and help them to business success.  Because their success is my success – it’s my passion too.  

When I first left school I went to work at a top government research centre.  That experience taught me a lot about the need to study hard, it taught me that success was not down to me alone but was a team effort and partnership.  And so it is with my clients.  We work together to produce the results in partnership that brings the success we need and want.